Ram: Selling With Euro Sex?

Sex sells.  Put an attractive and barely clad model in a car commercial and men's heads will swivel towards the candy.

The new Ram being advertised looks like a luxuried-up version, similar to the Ford F150 Platinum, with a nice interior and tasteful bling.  Fine.

What confuses me about the new Ram ad on Youtube, "The Dark Side of Ram", is that it has a sort of Euro supermodel / James Bond feel to it.

But isn't Ram a domestic, "all American" sort of blue collar brand?  I don't get the marketing here.

I wonder what DeLorenzo has to say?