Toyota on 24

A few minutes into the much-anticipated season launching episode of 24, the season's protagonist Jack Bauer is shown driving a Toyota Tundra pickup truck. In Texas*. Where he is hiding under a false name, working at an oil field.

Toyota must have paid Texas-sized money for that product placement. (Everyone knows that Texas oilmen drive battered VW microbuses).

And the people who ride elevators up to the tops of highrise glass office towers in Auburn Hills, Dearborn, and Detroit when they go to work--they should be slapping their foreheads. They really dropped the ball on this one.

*OK, I admit, I was not paying very close attention. He could not have been in Texas and flown to LA in such a short time--he must have been within about a 150 mile radius of LA, which would put him no farther than San Diego to the South, Bakersfield to the North. Toyota still got a product placement coup.